by
Memento Collection

Oriental, Floral
Unisex

The Basilica of Loreto and the Santa Casa

Nestled in the Marche region, the birthplace of Filippo Sorcinelli, the Basilica of Loreto is one of the most revered Marian shrines in Christianity. It houses the Santa Casa, or "Holy House," traditionally believed to be the three walls of the grotto in Nazareth where the Virgin Mary was born, lived, and received the Annunciation.

According to legend, this sacred house was miraculously transported from Nazareth to Loreto by angels. Today, the Santa Casa stands as a powerful symbol of Marian devotion, drawing millions of pilgrims each year. Its atmosphere is imbued with spirituality, carried by the scent of burning candles, aged wood, and the rich aroma of incense, creating a space where time seems to pause.

An Intemporal Olfactory Inspiration
This fragrance, inspired by the sacristy and the profound mystique of the Santa Casa, encapsulates the essence of this extraordinary placea harmonious blend of devotion and serenity. It is a tribute to timeless beauty and spiritual reflection.

The MEMENTO collection features fragrances that unveil places and treasures, each inspired by renowned locations around the world celebrated for their faith and devotion.

Derived from the Latin word meaning "remember," MEMENTO reflects a profound connection to memory and spirituality. The term is pronounced by the priest shortly before celebrating the rite of Mass, within the sacristya sacred space used not only for preparing the Mass but also for storing liturgical vestments, sacred objects, and relics.