Italian fashion house Gucci announces its new fragrance Gucci Bloom, launching globally in August 2017; the first one under the hand of the new creative director Alessandro Michele.

White flowers such as natural sambac jasmine and heady tuberose are mixed with woody accents of orris root and the new accord of Chinese honeysuckle or Rangoon creeper (Combretum indicum), a vine with red flowers native to India and exclusive to this fragrance.